The Catalyst to Entrepreneur: What Motivated Ann to Launch her YouTube Channel, “The Queen of Suspen
There’s always that pivotal moment in each of our lives, when we make the decision to take hold of the reins, and break away from the norm. I have spent years in the corporate world striving to get ahead, only to have someone else decide how far I could go, which would have been fine were it a fair and balanced process.
Unfortunately, for me, the process never balanced out. It became abundantly clear that it didn’t matter how hard I worked, it didn’t matter that I showed up early and often stayed late, it didn’t matter that I was professional, dependable and courteous at all times.
The harsh reality is, I was never going to be promoted while working alongside some of the unethical bosses that I’ve had, because I refused to be a part of the clique. So I got to watch people who should be fired get promoted, while the rest of us endured harassment, and suffered a whole host of other injustices, in the interim.
One day, exhausted and frustrated, I came to the conclusion that something had to change. I decided that if I was going to pour all of my time and energy into something, it may as well be for myself.
That’s when I began envisioning what I would like my life to be…
~ The ability to work from home
~ Set my own hours and pay
~ Be the one to decide how successful I would be
All of which appealed to me on every level, so I set out to find a way to make that happen. I had written my first novel, “Faceless,” which I believe to this day is a bestseller, but I wasn’t quite sure how to market it. I needed to set up a website, and drive traffic to it so that people would purchase my book, which I had no idea how to do at the time. The challenges were mounting quicker than I could come up with solutions, but I remained determined to see this thing through to the end.
Further investigation led me to the webhosting service wix.com… a Godsend! I was able to build my own website exactly the way I wanted it at a reasonably low price compared to other webhosting sites. Once the site was up and running, I was faced with the dilemma of driving traffic to my website, and having them return regularly once they’d found me.
Marketing was key… my ability to effectively market my product would determine my success. By now, all I had was this YouTube channel that had been sitting idle since 2009, and my new website:
I spent months researching how to make money on YouTube, and drive traffic to my website, which presented yet another problem. Once people started visiting my website, because all I sell is books, there would be no incentive for them to return once they’d purchased one of my books; additionally, I had no idea which direction I wanted to go with my YouTube channel.
One night I finally just broke down, lay back on my bed, and cried myself to sleep. I was soo close to realizing my dreams, yet still so far away. It seemed that every time I resolved one problem, another would be there staring me in the face, because I’m the entire team from concept-to-virtual bookshelf. There are no teams of editors and publishers and marketers waiting in the wings for me to hand over my manuscripts once I’ve finished them.
What happened next was nothing short of amazing. I’m not sure whether I was fully asleep, or daydreaming, but all these ideas just began pouring into my head. I got up and wrote everything down to clarify what I was seeing, and when I was done, it had unfolded into the perfect resolution for me and I was thrilled.
If I added a blog to my website, built a fan base on my youtube channel, and posted the weekly youtube videos to my website, that would create a consistent flow of traffic to my website so that when I completed a new novel, novella or children’s book it would practically market itself.
Of course, that means a lot more work for me making animated videos in addition to writing, formatting and editing my own manuscripts, but the dividends that work will pay in the coming days will be well worth it in the end…, and whether I stand or fall will be on me. No one else can hinder my progress!
Hence my blog and animated series were born:
~ My weekly blog ‘Motown Musings’
~ Every Friday @ 8 pm “Cyber Dating”
~ Every Wednesday @ 8 pm “Story Time with Ava”
~ Every Monday @ 8 pm “Gavin Percival Mysteries”
~ Regularly @ 8 pm “Creepy Rhymes to Pass the Time”
On this 14th day of January 2018, the rest is history. All that’s left to do now is write, create weekly videos, and post.
Let’s see where I end up at the close of “2018” now that all of the obstacles have been removed... Cheers guys!
See you out there,
~ Ann Deprés